The only relevant test of the validity of a hypothesis is comparison of prediction with experience.Honestly Lay Bare likes to read the New York Times for two reasons.
Firstly there are always interesting articles contained within.
Secondly, because it makes us feel smart (no mean effort!).
A couple of months ago there was a great article about one of the many impacts that Google has had on America.
As you read the article by Eduardo Porter ask yourself whether a similar mechanism should be utilised to understand what it is that organisations are thinking about.
**
Ancient Greece had the Oracle at Delphi.
The Shang dynasty had oracle bones.
Contemporary America has Google.
Earlier this month, Lawrence Summers, President Obama’s top economic adviser, unveiled a new class of tea leaf to gauge the direction of the American economy: Google searches.
The number of queries for “Great Depression,” which surged earlier in the year, had declined sharply, Mr. Summers noted. Economic anxiety is abating. The economy is probably turning the corner.
It was not the first time Google was invoked to show us the way.
The company has a tool to track the path of the flu virus by looking at geographic trends in Internet queries for related terms. A study by Google researchers suggested search patterns could be used to track everything from home sales to the popularity of tourist destinations, and add to the accuracy of forecasts for new-home starts and car sales.
Polling has long been used by marketers and politicians to detect shifts in fashion and policy. Surveys of consumer confidence play a major role in economic forecasting. Economists have also tried to marshal collective wisdom with “prediction markets,” where people’s bets on all sorts of things are distilled into a remarkably accurate forecast.
Still, there is something new and mysterious about the high-tech oracle.
Polls are a useful indicator of people’s tastes because they ask people what they like. Prediction markets require players to forecast. Google searches offer a roundabout impression of the world: what people want, what they fear, what they expect. It’s harder to tell what they mean.
What was going on when searches for terms related to suicide jumped fivefold last November? Was it the recession? Were people looking for techniques? Maybe it was the proximity of Christmas.
The number of searches for terms about depression in the economics category peaked in February, but so did searches about recovery. Anxiety about a Great Depression has abated since then, as Mr. Summers suggested. So has interest in the term “dead cat bounce.” But in June and July people became very interested in a “double dip” recession.
For all the uncertainty about the meaning of Google’s statistics, using them to help make the case that the economy is turning the corner might be a shrewd move.
We might not know exactly what they signify, but they can provide any economic forecast with a populist cover.
**
Imagine if we could harness – in the way that Google does for society’s thoughts – what an organisation is thinking at any one time.
Why is this important?Honestly Lay Bare has always been of the view that a sound internal control environment is one that is built on a robust communication framework.
Sometimes the key messages can be drowned out by the noise and we have long looked for a mechanism that would allow us to forecast what is around the corner – surely one of the holy grails of the management of risk.
Continuous control monitoring is but one aspect of what it is that we are referring to. It tells you what is happening with the transactions.
What we as a profession need to discover is what are the thoughts that give rise to the transactions.
And more importantly, how do we capture them.
Putting privacy issues aside (and yes we acknowledge that that is a big thing to put aside) ... we have come to the conclusion that the time is now right for real time analysis of all employees' email correspondence would add immeasurably to our understanding as to what it is to be an organisation.
Firstly there are always interesting articles contained within.
Secondly, because it makes us feel smart (no mean effort!).
A couple of months ago there was a great article about one of the many impacts that Google has had on America.
As you read the article by Eduardo Porter ask yourself whether a similar mechanism should be utilised to understand what it is that organisations are thinking about.
**
Ancient Greece had the Oracle at Delphi.
The Shang dynasty had oracle bones.
Contemporary America has Google.
Earlier this month, Lawrence Summers, President Obama’s top economic adviser, unveiled a new class of tea leaf to gauge the direction of the American economy: Google searches.
The number of queries for “Great Depression,” which surged earlier in the year, had declined sharply, Mr. Summers noted. Economic anxiety is abating. The economy is probably turning the corner.
It was not the first time Google was invoked to show us the way.
The company has a tool to track the path of the flu virus by looking at geographic trends in Internet queries for related terms. A study by Google researchers suggested search patterns could be used to track everything from home sales to the popularity of tourist destinations, and add to the accuracy of forecasts for new-home starts and car sales.
Polling has long been used by marketers and politicians to detect shifts in fashion and policy. Surveys of consumer confidence play a major role in economic forecasting. Economists have also tried to marshal collective wisdom with “prediction markets,” where people’s bets on all sorts of things are distilled into a remarkably accurate forecast.
Still, there is something new and mysterious about the high-tech oracle.
Polls are a useful indicator of people’s tastes because they ask people what they like. Prediction markets require players to forecast. Google searches offer a roundabout impression of the world: what people want, what they fear, what they expect. It’s harder to tell what they mean.
What was going on when searches for terms related to suicide jumped fivefold last November? Was it the recession? Were people looking for techniques? Maybe it was the proximity of Christmas.
The number of searches for terms about depression in the economics category peaked in February, but so did searches about recovery. Anxiety about a Great Depression has abated since then, as Mr. Summers suggested. So has interest in the term “dead cat bounce.” But in June and July people became very interested in a “double dip” recession.
For all the uncertainty about the meaning of Google’s statistics, using them to help make the case that the economy is turning the corner might be a shrewd move.
We might not know exactly what they signify, but they can provide any economic forecast with a populist cover.
**
Imagine if we could harness – in the way that Google does for society’s thoughts – what an organisation is thinking at any one time.
Why is this important?Honestly Lay Bare has always been of the view that a sound internal control environment is one that is built on a robust communication framework.
Sometimes the key messages can be drowned out by the noise and we have long looked for a mechanism that would allow us to forecast what is around the corner – surely one of the holy grails of the management of risk.
Continuous control monitoring is but one aspect of what it is that we are referring to. It tells you what is happening with the transactions.
What we as a profession need to discover is what are the thoughts that give rise to the transactions.
And more importantly, how do we capture them.
Putting privacy issues aside (and yes we acknowledge that that is a big thing to put aside) ... we have come to the conclusion that the time is now right for real time analysis of all employees' email correspondence would add immeasurably to our understanding as to what it is to be an organisation.
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