tag:blogger.com,1999:blog-1117143362420450584.post1007349661934374035..comments2010-03-02T11:57:37.681+11:00Tom McLeodhttp://www.blogger.com/profile/14251335392371547161noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1117143362420450584.post-33809490730637890222010-02-26T14:29:25.819+11:002010-02-26T14:29:25.819+11:00The cynic in me says that it's the most brilliant brand launch in many years. If the aim of the game was to get people talking abou the brand, then they've succeeded. I guess the question is whether burning a brand name into the public psyche with contraversy is a good outcome or not. They cynic in me says it's deliberate and therefore possibly brilliant.Anonymousnoreply@blogger.com